· 6 min read
Do You Need a Fractional CTO? A Framework for $2–50M Brands
A fractional CTO for ecommerce isn't always the answer. Here's an honest framework for when DTC brands need one, what it costs, and the alternatives.
Insights
Field notes from running e-commerce systems in production. No listicles, no AI filler — problems I’ve actually had and fixed.
· 7 min read
Shopify NetSuite Integration: What Breaks at Scale
I ran a Shopify NetSuite integration at an 8-figure brand. Here's what breaks as you scale, which approach to pick, and the decisions that matter most.
· 6 min read
Shopify ERP Sync Issues: Why They Stay Hidden and What They Cost
Most Shopify ERP sync issues fail silently — no error, just drifting data. Here's how to detect them, what they cost, and how to fix them for good.